WOW team training videos
How to create affiliate tracking links on Infusionsoft
and then find that tracking link in a specific affiliate's portal.
Timestamp highlights:
0:24 Make sure the requested affiliate links really don't exist yet
(Infusionsoft/Keep--> Referral Partners--> Referral Tracking Links)
0:49 Intro to the extra piece of code we'll need to add to the link
2:03 Referral link creation example 1: Susan's Story)
2:48 Circling back and copy/pasting that extra piece of code to the link you're creating
3:33 More details for link creation
4:15 Why we guide affiliates to the Healthy Teeth & Gums Starter Kit instead of the OW Starter Kit
4:51 Referral link creation example 2: Healthy Teeth & Gums Starter Kit
5:49 For product links, pay attention to the product variations that are selected before you copy the link
6:25 Creating the link for a specific affiliate / referral partner
6:50 Finding that specific affiliate's referral partner record & logging into their affiliate portal
7:44 Grabbing that affiliate's link from the Link Generator section of their account
9:36 Referral link creation example 3: How to brush your teeth to stop tooth decay
10:09 More details for link creation for a video
11:51 Another way to generate the link for a specific affiliate ( and an important note on the "Who is driving the traffic" section)
12:56 Process recap (for what to do AFTER you make sure the link doesn't already exist)
How to update article formatting on WP
High level points of focus:
Timestamp highlights:
(commonly use article title or SEO-friendly ‘buzzword’ or phrase)
21:52 Adding links within the article (and making sure they open in a new tab)
23:29 Weaving links into the first couple paragraphs for SEO points
26:18 Use line breaks to break up content and call out important points
27:10 Images within the article - use "Preview" to check the formatting
28:35 Adding more subheads to break up long spans of text
29:19 More line breaks and creating block quotes
30:31 Changing "bad bugs" to "thug bugs"
33:57 Replacing vague phrases like "in the next article" with descriptive language or article titles
42:15 Adding the "Helpful, Related Resources" section (list of links inside the article)
43:21 Using Shift + Return to create a single line break instead of a double
48:52 Special note about putting video resources in the "Helpful, Related Resources" section
(put two brackets [[ ]] around videos to prevent automatic embedding)
50:20 Reviewing your formatting work
51:07 Selecting categories for the article
51:33 Setting the featured image (which will be the thumbnail when you see the article in the "Blog" section - 225 x 225 pixels)
53:00 Adding a product to the right of the article (accompanying image size should be around 280 x 280 pixels)
55:17 Adding testimonials to the right of the article
55:54 Using testimonials as the Featured Product Description
56:43 Reviewing your work one last time